New Discoveries in Marketing Metrics via Value Optimization
How Are Value-Based Optimization and Data-Driven Strategies Transforming Business? Can anyone in the boardroom ever have too many insights? The answer is a resounding no – especially when considering the meteoric rise of Value-Based Optimization. With the advent of digital disruption, large companies’ top brass, including CMOs, CGOs, CFOs, COOs, and CEOs, undeniably need actionable […]
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